Design &
Direction
Design &
Direction
Why I Create
1. clarity.
For me, excellent design is the removal of friction. My goal isn’t just to communicate, but to distill complex systems into intuitive, invisible interfaces. I strive to create work that feels inevitable, where the solution is the only logical answer to the problem.
2. Curiosity.
Technology evolves faster than any curriculum. I try to approach every new challenge with a beginner’s mind and a researcher’s rigor. I don’t just adapt to new tools; I seek to understand the ever-evolving behaviors and needs of the humans who use them.
3. Craft.
Excellence lives in the last 1%. I believe that functionality and beauty are not separate metrics. If the details are overlooked, the experience will break. I design with the conviction that the high quality of the craft reflects great respect for the user.
Digital Product
all things UI & UX
Digital Product
all things UI & UX
10+ Years in DIGITAL Product
From joining small in-house teams at startups like Strava, to working with large corporate clients like McDonald’s within the digital agency Huge, I have had the opportunity to work on a variety of digital products across a wide array of clients in the tech world.
Some of these products you may have used yourself, while some never made it past a pitch. All these products, however, were crafted with incredible care and attention to detail by some of the most talented humans I know, and I'm incredibly proud to have played a role in their creation.
Experience
The IDentity Crisis CØ.
Founder | Creative Director
In 2024, I founded The Identity Crisis Co. to expand & test my personal design practice, allowing me to take on strategic design challenges for more diverse clients globally.
We specialize in scaling design strategy, architecting comprehensive design systems, and launching cohesive visual identities. Crucially, this studio model invests in the next generation of talent by actively contracting and leading multidisciplinary designers internationally, fostering seamless creative collaboration across cultures.
Meta | Creative x
Previously, I was working as a Senior Product Designer on the Creative X Team within Meta, a sort of internal creative agency that supports all things brand and product for all of Meta’s brands from Facebook to Instagram to WhatsApp to even the AR & VR world partnered with RayBans and Oculus.
M E T A – Creating cohesive products and brand systems within the Metaverse.
S T R A V A – Empowering athletes digitally to strive physically.
Strava
I worked at Strava for 4 years at the intersection of Brand & Product helping to bring to life a brand focused on the fitness success of athletes no matter where they are, what their favorite sport or what their goals. We use design-forward product thinking to equip athletes with the best digital products to achieve any goal they put their mind to.
DYVER
My latest personal design venture dives deep into the world of SCUBA diving, helping divers around the world bring their diving data to the surface, record their logs in a digital format and share their adventures with their buddies on a platform made just for them.
D Y V E R A P P DOWNLOAD NOW
D Y V E R – Dive. Log. Share. Bringing your scuba diving data to the surface.
M C D O N A L D ' S - Evolving the digital ecosystem of fast-food industry
A R B Y ' S – A whole new way to get the meats with the Arby's app.
A I R H E A D S - Social campaigns behind the all new Sourfuls & Gum.
C A P I T A L O N E – Photo campaign to highlight small businesses in Chicago.
H U G E – Because sometimes internal work is cooler than client work.
T U R N E R – Rebranding the internal voice of a network giant.
OTHER CLIENT CASE STUDIES COMING SOON
U N I T E D A I R L I N E S – Making upgrading a flight easier than ever.
M I N I C O O P E R – Reimagining the retail experience of an industry.
U N D E R A R M O U R - Uniting digital fitness tracking with online shopping.
Branding
All things Identity
Branding
All things Identity
Brand Design
I’ve always loved the tactile nature of graphic design. Despite my career taking a more digital direction, I have always loved mixing up the work in front of me with some good old branding.
While some of these are simply fictitious projects for the sheer purpose of creating, these are some of my favorite brands I have gotten to develop.
B I L T M O R E – An invitation to the 125 Anniversary of the Biltmore Estate.
R E L I E N T K - Air for Free
R E G A L – A complete brand redesign for Regal Cinemas.
THE PHYSICAL THERAPY ACADEMY – Inspiring to create better movement.
S O L A R S W A T C H B O O K – A collection of Solar's finest papers.
O P E N F I R E S C O .
– An Outdoors Supply Brand.
I D E N T I T Y – A curious personal journal of self-discovery.
1 S T A N N I V E R S A R Y – The day Influencers turned 1 year old.
Illustration &
Handlettering
All things hand-drawn
Illustration &
Handlettering
All things hand-drawn
The Publix Georgia Marathon
The Publix Georgia Marathon and Half Marathon is one of Atlanta's biggest annual events that takes place on in March every year.
Every year, Publix also hosts a design competition at SCAD for the Graphic Design students in which they have 13.1 hrs to create a poster for the race.
This poster was submitted for the 2014 race and won 2nd.
DELTA + STARBUCKS
These were a few hand-lettered Starbucks cups created for Delta to celebrate bringing Starbucks coffee to Delta flights as a part of their #DeltaCupContest.
MAD MAX
Fury Road
Just my own spin on a movie poster for one of my favorite movies to come out in the past 5 years, Mad Max: Fury Road.
Created for Movie Tuesdays at Huge.