Airheads
CANDy COMPANY Content Creation
Airheads
CANDy COMPANY Content Creation
SWEET SWEET
SOCIAL MEDIA.
Huge has partnered with Airheads Candy Company for years creating their digital content. In 2016 I joined the team for the release of two all new candies:
Xtremes Sourfuls
& Airheads Gum
Our team was tasked with concepting and creating the social media campaigns surrounding their launches for Instagram, Facebook, Twitter and their website blog. Here’s some of the content we created.
Xtremes Sourfuls
the perfect balance of Sour & Sweet
Xtremes Sourfuls
the perfect balance of Sour & Sweet
xtremes Sourfuls.
Sour and sweet have teamed up and are ready to play. These chewy Rainbow Berry filled candies will make you a believer in the power of the sour and sweet.
Airheads Gum
The secret ingredient : micro-candies
Airheads Gum
The secret ingredient : micro-candies
AIRHEADS
GUM.
The same playfully tangy Airheads flavors you love – now in every stick of Airheads gum, thanks to delicious Micro-Candies. Try all three flavors and keep the fun poppin’!
Creative Director – Robbie Cobb
Project Manager – Lauvesa Jones
Client Engagement – Alison Chait
Art Director - Brinson McGowan
Copywriter – Kelly Reardon
Animator – Michael Straub