Your
Year in
Sport
THE PERSONALIZED Experience
On the Strava App, you can view your personal data and how you performed throughout the year. With featured data like your best PR’s, your favorite sport types and most popular activities, the Personalized Experience offers every single athlete on Strava a unique presentation of their personal best in a dynamic, engaging cinematic to share with their friends or save as a record of how their year went.
On the
Strava
App
The
Press
Book
Digitally Published online for the first time in 2022.
I worked closely with our development and community teams to design content to fit these community stories and data insights into our web template system, Contentful. We also were able to build a handful of unique new template modules specifically to showcase special data for the Press Book.
TOP DATA STORIES
Billions of activities of Strava data, visualized.
SOCIAL MEDIA
Key global insights and data points were shared on social with Strava’s 1 Million followers. Come follow us to see this year’s best Year in Sport data stories.
Localization
Global Trends
vs. Local Trends
The Press book was not only a document of global trends aggregating all Strava data for the year, but all data sets were also broken down and translated by country for 14 individual key markets including the US, UK, Germany, France, Spain, Italy, Netherlands, Russia, Central America, Brazil, Russia, Japan, China and Korea.
K O R E A
F R A N C E
Global trend for all countries globally.
J A P A N
B R A Z I L
R U S S I A
G E R M A N Y
The
Team
Press Book Team
Brand & Marketing Director : Zip Allen
Project Management : Katie Friedlander
Art Direction : Brinson McGowan
Copy Writing : Christopher DuBois
Data Analysis : Kate Shaughnessy
Press Marketing Lead : Michael Joseph
