objective

Incorporate new branding & online ordering into the Existing Global McDonald’s website Template System.

& Challenges

  1. Interpreting new brand guidelines into the current web experience.

  2. Creating a flexible and scalable system the could be used for any content in any language.

  3. No backend lift.

  4. Collaboration with offsite dev team.

 

Detail 1

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Detail 2

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Detail 3

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Detail 4

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The
TEAM.

Managing Director - Holly Mason
Executive Creative Director - Evan Dody
Creative Director - Rich Davy
UX Director - Allyson Meyer
Project Manager - Karen Jackson

Art Directors - Frank Reichert, Bryan Le
Product Designers - Andre Cordosa, Lanusse Castro
UX/UI Designers - Kevin Hertel, Brinson McGowan
Production Designer - Stephanie Corona
Copywriter - Lindsey Zimmerman